Key Responsibilities

• Strategic SEO and SMM Execution: Develop, implement, and manage SEO and SMM strategies that increase website traffic, improve search engine visibility, and optimize content for targeted audiences.

• Keyword Research and Content Optimization: Conduct in-depth keyword research to optimize website content, meta tags, and other on-page elements, ensuring best practices are applied for high search engine ranking.

• Lead Generation and Prospecting: Lead initiatives in identifying and reaching potential clients through channels like LinkedIn, Facebook, Instagram, and email. Build and maintain a qualified lead database to fuel sales pipelines.

• Link Building and Outreach: Design and execute targeted link-building campaigns to enhance site authority and search engine ranking.

• Paid Media Management: Oversee and execute PPC campaigns on Google Ads, Facebook Ads, and other platforms. Conduct ad copywriting, keyword research, bid management, and continuous A/B testing to maximize ROI.

• Analytics and Reporting: Utilize analytics tools to monitor and report on SEO performance, social media metrics, and paid campaigns. Translate data into actionable insights, refine strategies, and report findings to key stakeholders.

• Client Engagement: Serve as a key point of contact for client updates, providing insights and ensuring that performance aligns with client objectives.

• Competitor Analysis and Market Research: Conduct ongoing research to stay informed on industry trends, competitor activity, and emerging opportunities, using findings to inform strategy.

• Cross-functional Collaboration: Work closely with web development, design, and content teams to implement cohesive digital marketing strategies that deliver an exceptional user experience and drive conversions.

Qualifications

• Experience: Minimum of 8 years of hands-on experience in digital marketing, specifically in SEO, SMM, lead generation, and paid media.

• Technical Skills: Proficient in digital marketing tools like Google Analytics, Google Ads, SEMrush, Moz, and social media management platforms. Solid knowledge of HTML, CSS, and JavaScript for SEO optimization.

• Analytical Mindset: Strong analytical and data interpretation skills, with experience using data to drive decision-making and strategy refinement.

• Content and Campaign Creation: Proven ability to develop compelling content for social media and ad campaigns, aligned with brand goals and optimized for conversion.

• Communication Skills: Excellent verbal and written communication skills, capable of effectively conveying complex concepts to clients and stakeholders.

• Organizational Skills: Outstanding project management skills, with the ability to manage multiple projects simultaneously while meeting deadlines.

• Adaptability: Thrive in a fast-paced environment with a proactive approach to managing changing priorities.

Preferred Skills

• International Client Experience: Background in managing campaigns for international clients, especially within the US, UK, and European markets.

• Technical Certifications: Certifications in Google Ads, HubSpot, or Facebook Blueprint are a plus.

• Familiarity with AI-Based Tools: Knowledge of AI-driven tools like Lusha, ChatGPT, and other resources that can streamline lead generation and engagement.

Why Join Lioonnize?

At Lioonnize, we celebrate creativity, integrity, and collaboration. Joining our team means contributing to exciting projects with global reach while advancing your career within a supportive and innovative environment. We offer growth opportunities as our agency expands, allowing our team members to play a crucial role in shaping the future of digital branding.