Job Responsibilities:

Lead Generation:


You will play a critical role in sales process and propelling the growth of our business by generating leads. 

• Generating a database using web sources like via LinkedIn, Facebook, Instagram, Twitter, Direct email marketing, Lusha, ChatGPT (for content creation), AI-based tools, MR directories, Hoover's, Zoom Info, Data.com and other social media platforms.

• Prospecting, qualifying and generating new sales leads to support the sales team.

• Understanding of lead generation and conversion rate optimisation.

Web Marketing:

Manage web marketing for Lioonnize and it’s customers. Drive traffic to our website, increase search engine visibility, and improve our online presence through various digital marketing efforts.

• SEO, SMM and web marketing strategy for Lioonnize and it’s customers who have purchased our SEO, SMM, and web marketing services, to increase online visibility and drive traffic.

• Conduct keyword research and analyse search engine data to identify optimisation opportunities

• Optimise website content, meta tags, and images to improve search engine rankings

• Monitor and report on website analytics and search engine ranking data

• Track and report on the performance of all digital marketing campaigns, using tools such as Google Analytics and Google AdWords, and make data-driven recommendations for optimisation and improvement

• Landing page optimisation and A/B testing

Requirements, Knowledge & Skills:

• In-depth knowledge of SEO best practices, including on-page optimization, off-page optimisation, and technical SEO, SMM, Web marketing and content marketing etc.

• Knowledge if Lead generation process and its required tools like Google Analytics, Google AdWords, Search Console, Tag Manager, any CRM, Lusha, ChatGPT, and other AI-based tools that can help in lead generation.

• Understanding of industry trends and best practices in SEO and digital marketing.

• Minimum 2 years of experience in SEO and web marketing, with a proven track record of success in increasing organic traffic and improving search engine rankings.

• Google algorithm updates and SEO best practices.

• Buyer personas and target audience segments

• Strong analytical skills, project and time management skills, and experience working in B2B domain

• Proficient in MS Office or Mac Default Applications, including Word/Pages, Excel/Numbers, and PowerPoint/Keynotes.

• Experience working with Western companies (preferred).

Personality:

• The ideal candidate should have a positive and happy personality, leaving an unforgettable positive impression.

• Extremely humble and able to create a brand impression even after losing business.

• Excellent English communication skills (verbal and written).

• Strong verbal and written communication skills, with the ability to effectively communicate technical concepts to non-technical stakeholders

• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment

Qualifications:

• Past experience is the only qualification required, with a focus on communication skills as a key requirement.

Expectations:

• The candidate can expect to grow their profile as the company grows, with the opportunity to build and manage their own team in the future.

Values:

• Lioonnize values happiness, integrity, and ethics.

Reporting:

• Initially to the founder and advisor team of Lioonnize.